What are the typical codes and conventions of film trailers - what information is usually provided?
The typical codes and conventions of a trailer are:
- Equilibrium/Disequilibrium ( Lack of New Equilibrium creates an enigma code dragging the audience to want to watch the movie)
- Enigma codes
- Action codes
- Fast paced editing
- Parallel background music
- Voice over ( This is often used to tell what is happening in the trailer or to add suspense)
- Direct Mode Of Address
- Institutional Information
- Montage
TASK 2: How are Trailers distributed?
Trailers are distributed often depending on the budget that the film has to go on.
If it is a high budget Hollywood film then the film would be distributed on every platform from:
TV Adverts
Radio
Billboards
Magazines
Newspapers
E-Media (Facebook, Twitter, Youtube, Instagram etc.)
Whereas, if it is a low budget film the trailer would be distributed:
E-Media( Facebook, Twitter, Instagram, Youtube etc)
Tabloid.
TASK 3: How does Ill Manors use Trailer conventions?
The Ill Manors trailer uses fast paced editing and music to show the audience what type of content this film will have such as crime. drama and action. Furthermore, the use of action codes enhances the fact that the film is going to be a hybrid of action crime and drama.
In also uses lots of quotes from film critics to show the audience how good they think it is, and lastly, the trailer is narrated in words in sync with the fast paced music. Furthermore, the use of enigma codes is used to make the audience question the trailer further
TASK 4: Who is the target audience does it have a unique selling point or use particular techniques to appeal to the audience?Consider the way the scenes are edited together.
The target audience of this film would be 18 - 35 year old's in the social class of A B C1 C2 and D. Firstly I woudld say that the target audience of this film is 18 - 35 year olds because of the constant use of abusive words and because of the violence and adltary words that are used in the duration of this trailer. An example of adultery behaviour would be when the prostitutes were approaching the car that contained potential "clients". Even though I stated that the age range would be from 18 - 35 year old's I believe that the true target audience would be 15 - 35 year old's. I changed the 18 to 15 year olds because the content of this film relates to the teenage life style around East London. Further to this a few of the characters in this trailer are 15 years old in the trailer. I think that the psychographics of the audience would be; Mainstreamer, Aspirer, Explorers and Reformers. I believe these are the psychographic groups that would go view the trailer and then the film because it targets them and gets them to notice more about what is going on in London. This is also the reason why I believe that the trailer is targeted at the social class group of A B C1 D. I said the social class C2 and D because it refers to their life style and there area.
TASK 5: How has the genre of the film been represented through characters, settings, lighting, colour scheme, music/dialougue, camera shots/movements/ angles and editing?
The genre of the film, which is a hybrid genre of crime, action drama, has been shown through the use of montage. This is evident in the montage shots of guns prostitutes and violence. Another way in which the genre was shown was through the use of establishing shots of locations Iconic locations in London. An example of this is the establishing shot of a rural estate as well as the big and well established area of London. Furthermore, the use of having this shot reinforces how the media only show the wealthy parts of London and not the council houses that require the most help. This reinforces Plan B's (Ben Drew) ideologies of how London is corrupt and the wealth needs to be redistributed evenly.
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