Ill Manors E-media: Website Analysis

What examples can you find of the Ill manors brand on the Ill Manors website homepage screengrab above?

The Ill Manors brand is shown in several places in this screen grab. It is shown clearly in the top left hand corner of the web page; Ill Manors Logo. In addition to this the Ill Manors logo film name is being used as a brand rather than a film name. This is also evident to the right of the Ill Manors logo, the fact that it says HASHTAG Ill Manors relates to the audience that Plan B is trying to target. Another example of the Ill Manors brand that we can witness is the use of the gun that is shown in Riz's hand. This shows the Ill Manors Brand because it is what is shown in some of the print adverts. Finally, the razor blade that is shown at the bottom of the website refers to the Ill Manors brand because a razor blade is a significant thing in the Ill Manors film. It also connotes death and gives the audience a sneak insight into what connotation revolve around these characters.

How does the website encourage the audience to buy or interact with Ill Manors products?

The website gets the audience to buy Ill Manors as it constantly tells the audience in text an graffiti to purchase the film. An example is, underneath the wall where it says "ILL MANORS Buy NOW". It also says "Buy now" on the left hand side. Furthermore, it gets the audience to interact with Ill Manors through the use of hash tags and links to their Facebook, Twitter and Instagram.

Look at Plan B's official website. How does it use social media in terms of content and design? 

Firstly, the Ill Manors homepage allows user to interact more and associate more with the Ill Manors brand through the way they links to 5 different social media accounts: Soundcloud, Youtube, Twitter, Instagram and Facebook. It also does this by taking interests in debates and campaigns. This is effective at completing Plan B's mission statement as it would help the youths interact more politically and it would keep them updated with current affairs. It also uses social media by taking an interest into the latest music that is "hot" right now.

Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? 

In this article we see Plan B's true ideological beliefs being represented and it does not do what we expected. Plan B speaks about how he is not agreeing with the riots but in fact he is condoning the riots itself. Furthermore then goes onto say, that yes he understands why the people in Tottenham were rioting but everyone else in the country just took it as an opportunity to steal and loot shops. In this article Plan B also goes onto say how he does not agree on how the media on generalizing the youth and everyone that tries to empathize with them.  

Why do you think social media is overtaking official websites in terms of film promotion?

I believe that social media is overtaking official websites because nowadays anyone can make a compelling argument over social media however on official websites user comments can be deleted by the server administrator.