In this article the writer talks about how the original distribution method was a little bit perplexed and unusual as it would mean that anyone would be able to steal the contents of the video and post it online for the world to see. Thus, resulting in the company not being able to get as much revenue if they distributed it the normal way. It then goes onto compare it self to much larger Hollywood methods.
How was A Field In England’s release different to typical film releases?
A Field In England's release was different to the release of a typical film release because it distributed it's film on every platform at the exact same time. This means that it was streamed online, on the TV, Cinemas and was available for purchase in stores on the same date day and time.
This was a very different form of distribution because it meant that anyone with the right technology would be able to record the film and make it available for the public to view.
This was a very different form of distribution because it meant that anyone with the right technology would be able to record the film and make it available for the public to view.
What are the advantages to releasing the film across all platforms on the same day?
A Field In England's distribution methods may have been perplexed and different however it had a significant advantage. The advantage was that they took into consideration the fact that there would be people stealing there film so they distributed it everywhere. So that there would not be a point in illegally uploading it when the real high quality version is available to view.
Secondly, it was effective because it managed to target a wide audience. It managed to target the elderly and families as it distributed the film onto TV so that the family can watch it together. They targeted the film at the youth and young adults as they made it available to be viewed in cinemas.
Secondly, it was effective because it managed to target a wide audience. It managed to target the elderly and families as it distributed the film onto TV so that the family can watch it together. They targeted the film at the youth and young adults as they made it available to be viewed in cinemas.
What are the disadvantages to this approach?
The disadvantages to this distribution method is that anyone with the right technology would be able to record the film and make it available for the public to view. This would be a disadvantage as it would mean the distribution studios would not be receiving as much profit or revenue.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The psychographic group that is suitable for this film would be Explorers because Explorers are more likely willing to try new things out. It is also good to mention what the social class that this film would fit into would be A B C1 this is because the people in these classes would be more willing to spend there money to try out new things.
Do you think all films in future will be released across all platforms simultaneously in future?
I think that films will not be released simultaneously because it will result in companies that are behind the distribution and production of the film will not be receiving as much of a revenue as they could possibly get. Also because digital technology is gradually increasing and makes me think that later on in the future TV's and the cinema will not be the go to place to watch Films, which means that companies will be making a loss if they distributed on every platform
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