How many 'likes' has the Ill Manors film page had?
31,590 total likes.
What is the top of the page promoting?
The header for the Facebook page promotes the Ill Manors DVD
Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
One example would be the synergy of the DVD and Blu Ray copies of the movie, using the Facebook page helps promote the audience to buy the dvd and contributes towards the overall success of the film, another use of synergy would be Plan B as an artist and his album, the page promotes plan bs shows and new music.
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
One example would be the BFI competition that helps youth make a film by the same institution that made ill manors. Another example is by sharing the ill manors music video and writing "is ill manors the anthem of the year" this helps the audience comment. They also ask questions like "Did you like ill manors?" to help promote other films.
Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
The Facebook page uses the stream of the album launch to promote along side images of the party, they also use many posters of the album to help promote.
Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
How did the institution use the Facebook page to promote the film's release in May/June 2012?
Ill manors used a countdown technique with new articles, interviews and exclusive links for whoever followed the countdown to the film, this helped keep the audience anticipated.
Twitter:
How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
What hashtags are used on the Ill Manors Twitter feed?
The twitter feed interacts with its audience by retweeting tweets made by fans to keep them in touch, the feed also used the hashtag #iLLManors to help expand the audience.
Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
Ed Skrien as he is a key actor in the film, Riz Ahmed as he is the main actor & also Plan B has he has the highest amount of audience that will watch the film.
How has the Ill Manors Twitter feed used pictures to help promote the film?
They have used behind the scenes images to help keep the audience interacted and in touch with the film, lets them know what the film is going to be like.
Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
The twitter feed also used a countdown technique like they done for the Facebook page, they also used the same media, they may have done this ensure both social media sites are linked into Ill Manors.
How was the planbuk YouTube channel used to promote the Ill Manors film?
Uploaded music videos from the soundtrack as well as trailers, interviews and teasers.
Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
Synergy is found with the design constantly as well as the featuring of the cast members.
What links to other social networking sites can you find on the planbuk channel homepage?
Linked to iTunes, Google+, Twitter, Facebook and SoundCloud.
No comments:
Post a Comment